apologue: Home Page

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We’re obsessed with information. It’s what drives us to catalogue and curate data, then turn it into gripping algorithmic anthologies.

Columbia Doctor’s New York Hospital needed an intelligent digital signage system to accommodate their doctors’ ever-changing schedules and room assignments. We collaborated with Perkins+Will architects, to translate their wayfinding graphics into a dynamic, automated digital system. The resulting signage system automates schedules and distributes the right information to the appropriate screen at the appropriate time, making the hospital more functional and efficient.

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For us, innovation lies in a self-curating media platform that simultaneously feeds unique content to both small and large media canvases.

For Victoria’s Secret’s first international store, we created an intelligent, centralized content management platform that supports five distinct digital canvases—the largest of which spans three stories. The system automates an endlessly ever-changing content stream to the media canvases, using brand videos and photography, as well as custom ambient animations.

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Operational efficiencies are important to us. We want our projects to be not only unique and engaging, but make business sense for our clients.

The system we created for Victoria’s Secret is fully automated and only requires periodical updates of new content. It’s an efficient, creative, centralized solution that allows for simple, singular updates that can be distributed across multiple screens without the need to endlessly invest in production of original content.

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Cinema may simulate fiction, but we bring fiction into the real world.

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For the promotional campaign of HBO’s new Strikeback series, we worked with BLT Communication to create a fully functional Mission Control room. Encompassing half a New City block, it invited interaction and exploration from passing pedestrians.

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Interactive environments have a digital pulse that makes spaces kinetic and alive.

A three-story screen by a main spiral staircase needed to both entertain and move people upstairs. We created unique upward floating transitions to draw eyes—and store traffic—up, which engages customers and immerses them in the brand and unique store experience as they walk the staircase.

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An APOLOGUE is a story with greater meaning. These stories aren’t just told—they are experienced. They have a significance that extends beyond the immediate interaction. We create them by seamlessly infusing architecture, content and technology to create spaces that serve a greater purpose—whether it is to educate, market, or simply inspire.

Storytelling is the weaving together of data. Any touchpoint—in the form of image, text, sound or animation—always evokes a feeling and tells a story.

Our business is the forming of narratives in the built environment that will continue to be unique, compelling, informative, beautiful and profitable.

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For us, the key to innovation is in the mixing of media. We’re like digital mixologists: we don’t make the ingredients, but we invent and make the cocktail.

For CHANEL’s SoHo store opening we mixed high-resolution outdoor LEDs, infrared technology, rear projection and actual graffiti cans to create a memorable event, and used an iPhone App to orchestrate it all.

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We like to think of technology as another building material. When space becomes the story, technology becomes the architecture.

We were tasked with the challenge of designing a giant translucent digital canvas that celebrates Karl Lagerfeld’s photography. So we did, by conceptualized an interactive, gradating gate of light.

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Advances in technology allow us to capture consumer behavior and real-time decision-making processes at point of purchase. We design smart spaces that allow us to learn and report back on those behaviors.

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For Timberland. we created a comprehensive data-capturing system that reports on the effectiveness and relevancy of the platform. With this information, the brand can study how people globally engage with their brand and products, then effortlessly, efficiently and instantly improve its digital storytelling.

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Our expertise lies in both imagining and creating. Our multi-disciplinary and highly collaborative process allows us to conceptualize—then build—one-of-a-kind interactive environments.

For the opening of CHANEL’S new store, we took inspiration from the brand’s graffiti campaign and came up with a unique interactive interpretation for the red carpet experience using digital graffiti.

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By bringing the web model to retail, we’re able to create intelligent, centralized cloud-based platforms. This allows the right content to be distributed to the right screen, in the right space, at the right time.

For Timberland’s new concept stores, we designed a modular interface that seamlessly integrated within store fixtures to deliver user-driven brand and product-related interactive experiences. A centralized cloud-driven engine is orchestrated remotely by Timberland’s Marketing Department to captures activity data from each location.

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We believe in creating spaces that embody, add dimension and extend the reach of the brand.

For Sephora’s Mexico City Flagship Store, we imagined a structure that captures the essence of the brand and draws people in with it’s seductive rotation into the store.

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We strive to tell the kind of stories that never become boring. So we create experiences that are ever-changing and always stunning.

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We built two media installations for Lexus that bring to life the brand’s primary performance stories. The first is a mixed media replica of the world’s first circular carbon fiber loom machine, developed by Lexus to transcend the constraints of metal and other traditional materials. The second is a digital Wind Tunnel, which captures the spirit of speed and makes the invisible performance principles of aerodynamics both visible and interactive.

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We make a lot out of a little and a little out of a lot. For quick, small budget projects, we like to create interesting, unexpected—and budget friendly—solutions.

In just three weeks, Apologue developed an interactive media wall made out of 24 synchronized iPads. We collaborated with Automata Studios to bring a unique iPad App to life that used a provocative interface to ask, “Who Cares?”

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Smart spaces are sensitive spaces. Our smart spaces are so sensitive that they respond to their audience.

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For LA Plaza cultural institution in Downtown LA, we camouflaged motion sensors within the screens. They sense when people linger in front of them, so deeper stories are revealed to those who are curious.

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We constantly challenge traditional perceptions of screens by re-imagining them as sculptures.

We prefer performances to mere representation. We worked together with Digital Kitchen to forgo expected 2D images on rectangular screens. Instead, we created a 25-foot agave-shaped media sculpture.