+ We’re obsessed with information. It’s what drives us to catalogue and curate data, then turn it into gripping algorithmic anthologies. Columbia Doctor’s New York Hospital needed an intelligent digital signage system to accommodate their doctors’ ever-changing schedules and room assignments. We collaborated with Perkins+Will architects, to translate their wayfinding graphics into a dynamic, automated digital system. The resulting signage system automates schedules and distributes the right information to the appropriate screen at the appropriate time, making the hospital more functional and efficient.